Founding Partner Program · Open

Your clients are losing 97% of their website visitors. Help them get them back.

We built a tool that identifies the anonymous traffic most businesses never see. It's free to install, takes 5 minutes, and clients only pay when it works. You earn every time it does — for as long as they use it. No invoices, no chasing, no cap.

Become a founding partner → How does this fit my business? ↓
Free

for your clients to install

$0.50

to you, per lead identified

$50

in credits when you sign up

recurring, no cap, no expiry

So what actually is it?

Every website gets visitors who don't fill out a form, don't book a call, don't hit reply. Most of them just leave — and your clients never know they were there. Customers.new tells them. It's a lightweight script that sits on any website, engages visitors with an AI chatbot, and identifies who they are when your client wants to know. Free to install. $2 per lead enrichment, and only if your client chooses to enrich. You earn $0.50 of that, every single time.

👀
Sees every visitorWho's on the site right now, what they're looking at, how long they've been there
🤖
Engages them automaticallyiGreet AI chatbot trained on the client's business. No scripts to write
🔥
Flags intentHot, High, or Medium — so your client knows exactly who to chase first
✉️
Identifies the visitorName, company, email. $2 per enrichment. They only pay for what they want
🔗
Feeds their CRMVia Zapier today. Native HubSpot, Pipedrive, ActiveCampaign in progress

Who it's for

Same deal, different angle.

Every partner earns the same $0.50 per lead, with no tiers or gotchas. What changes is how it fits into what you already do. Find the one that sounds like you.

Web agencies CRM consultants Marketing agencies Coaches & consultants SaaS & tools Freelancers Influencers Associations
🏗️
Web & digital agencies
You built the site.
Now make it earn.

Every client you've built a site for eventually asks the same question: "is my site actually doing anything for me?" Right now you don't have a great answer. Customers.new gives you one. You install it once during handoff, and from that point on, every anonymous visitor their site gets is something you can point to. It adds real value to your work without adding anything to your workload, and pays you every time they get value from it.

💰 $0.50 per enrichment — across every client site you refer
Why it works for you
  • Adds a concrete lead-gen layer to every project you deliver
  • Gives clients a reason to pay for ongoing maintenance and support
  • Passive income that scales with your client roster
  • Free for clients — no sales pitch, no objections
  • Sets your delivery apart from every other agency
Example: An agency with 12 active client sites, each enriching 30 leads/month, earns $180/month passively — with nothing extra to do after setup.
🔧
CRM consultants
You set up the CRM.
We fill the pipeline.

A CRM is only as good as what you put in it. Your clients pay you to set up their pipeline, but pipelines are empty without leads — and most of them aren't running the kind of marketing that fills one up. Customers.new fills it from the traffic they already have. You become the consultant who didn't just set up their HubSpot, you made it actually work.

💰 $0.50 per enrichment — every lead pulled from any connected site
Why it works for you
  • CRM integrations on the roadmap — HubSpot, Pipedrive, ActiveCampaign and more
  • Connect today via Zapier while native integrations are built
  • Strengthens the ROI case for the client's CRM investment
  • Natural upsell within any retainer or ongoing engagement
  • Clients stay longer when they see the CRM actually producing leads
Example: A HubSpot consultant with 6 clients enriching an average of 50 leads/month earns $150/month — recurring, with no additional client management.
📣
Marketing agencies
You got them the traffic.
Now tell them who showed up.

Every marketing agency hits the same wall at the monthly report. You drove 12,000 visitors, 4,000 unique sessions, whatever. The client nods and asks "so who's buying?" Customers.new turns that whole conversation on its head. Instead of metrics, you're handing over names. Instead of defending your retainer, you're proving it.

💰 $0.50 per enrichment — the more traffic you drive, the more leads get identified
Why it works for you
  • Turns traffic metrics into named, enriched leads clients can act on
  • Concrete, undeniable proof of ROI for every campaign
  • Clients see results faster — churn drops significantly
  • Differentiates your reporting with zero extra work
  • Works across SEO, paid, content, and email traffic
Example: A marketing agency running campaigns for 8 clients. Each campaign drives visitors — now each visitor is a potential named lead. That changes the conversation entirely.
🎯
Business coaches & consultants
Advice is abstract.
This isn't.

The hardest part of coaching is getting a client to act on what you tell them. Strategy decks gather dust. But if you sit down with a client and say "install this one thing and you'll see results by next week," that's different. Customers.new is a five minute install that delivers something tangible fast — your advice just got teeth, and you earn every time they use what you told them to use.

💰 $0.50 per enrichment — for every client you refer who uses the product
Why it works for you
  • A free recommendation that delivers fast, visible results
  • Adds a concrete lead-gen win to your engagement
  • No technical setup required from you or your client
  • Passive earnings — nothing to manage after the referral
  • Reinforces your value as someone who finds real tools that work
Example: A growth consultant recommends Customers.new to 10 clients during strategy sessions. Each client enriches a handful of leads per week. That's recurring income for a two-minute recommendation.
⚙️
SaaS tools & integrations
We're not competing with you.
We're feeding you.

If you run a CRM, an email tool, a marketing platform, anything that works best when it has leads flowing into it, Customers.new is the layer you've been missing. We sit in front of your tool, identify the traffic, and hand it over. Your users get more out of what you built. You earn a share of every enrichment they run. No overlap, no channel conflict, just more value for the users you already have.

💰 $0.50 per enrichment — across every user you refer
Why it works for you
  • Adds a lead identification layer that complements most B2B tools
  • Revenue share on enrichments made by referred users
  • No overlap — we identify leads, you do what you do
  • Integration-friendly: CRM, email, and webhook support
  • Co-marketing opportunities for the right fit partners
Example: A CRM or email marketing tool whose users are already thinking about lead generation — Customers.new adds the top-of-funnel identification layer they're missing.
💻
Freelancers
Build once.
Get paid forever.

Freelance work has one big problem: you finish the project and the income stops. Every site you build, every platform you set up, it's all one-and-done. Customers.new is something you can bolt onto every single project you deliver from now on. It's free for your client, takes 5 minutes during handoff, and pays you every time it runs. A portfolio of 15 past clients starts looking very different.

💰 $0.50 per enrichment — across every client you refer
Why it works for you
  • Passive income that outlives any one-off project fee
  • Adds genuine value to every deliverable at no cost to the client
  • Gives clients a reason to come back to you for support
  • Nothing to maintain or manage after setup
  • Works for devs, designers, or anyone building client-facing digital products
Example: A freelance developer who's built sites for 15 small businesses over the years. Recommending Customers.new to each one creates a small but genuinely passive income stream across the whole portfolio.
🎙️
Influencers & content creators
You spend your credibility
on affiliate deals. Spend it well.

Most tools you could recommend to your audience are a hard sell. There's a price tag, a contract, a commitment. Customers.new is the opposite — it's free, it works in 5 minutes, and your followers see results in their first session. You're not asking them to buy anything. You're pointing them at something useful. And because it's usage-based, you earn every time they identify a lead, not just once at signup.

💰 $0.50 per enrichment — on every lead your referred users run, for as long as they use it
Why it works for you
  • Free tool = easy recommendation, no objections from your audience
  • Fast time-to-value — followers see results within their first session
  • Recurring passive income, not a one-time affiliate payout
  • Relevant for any audience that owns or works with websites
  • Simple affiliate link — no integration or technical setup needed
Example: A marketing or business-focused creator with an engaged audience recommends Customers.new in a video or newsletter. Even a small conversion rate across hundreds of followers adds up to meaningful recurring income.
🏛️
Associations & trade bodies
Give your members
something real.

Member benefits are hard. Most of what associations offer is discounts on things members don't need, or content they can get elsewhere. Customers.new is different: it's a tool your members will actually use, it's free for them to get started, and it solves a real problem most of them have. Offer it as a membership perk and earn on every enrichment they run, forever.

💰 $0.50 per enrichment — across every member you refer who uses the product
Why it works for you
  • A free, tangible benefit you can promote to your entire membership
  • Strengthens the value proposition of belonging to your association
  • Passive revenue stream that scales with member activity
  • No commitment required from members — free to start, pay only for what they use
  • Co-branding and co-marketing opportunities available for the right fit
Example: A regional chamber of commerce or industry association promotes Customers.new to its member businesses as a free lead-gen tool. Members get real value, and the association earns on every enrichment they run.

The offer

No tiers. No gotchas. Just the deal.

We're not going to make you hit a quota to unlock the good rate. Every partner gets the same thing on day one.

💰
Core
25% revenue share
Earn $0.50 for every $2 lead enrichment your referred clients run. No cap, no expiry, no tiers.
$0.50 / lead
🎁
Core
$50 free credits
25 free enrichments on signup. Try it yourself, demo it for a client, or just see what it finds.
$50
🏅
Founding partner
Certified partner badge
Listed as a founding Customers.new Certified Partner — credibility signal and a backlink from customers.new to your site.
Founding partner
Priority access & support
A direct line to our team. First look at new features. Your feedback shapes the roadmap.

Do the math

What does this actually add up to?

Fifty cents a lead doesn't sound like much until you multiply it out. Drag the sliders to match your situation.

Clients referred 8
Leads enriched per client / month 40
$160
estimated monthly earnings
8 clients × 40 leads × $0.50
✦ Founding Partner Cohort

We want the first 50 to be the right 50.

This program is brand new. We'd rather onboard a small group of partners who actually want to build something with us than a thousand who signed up and disappeared. Founding partners get the badge, a listing on customers.new, a direct line to the team, and a say in what we build next. If that sounds like you, come in early.

23

spots remaining

Come build with us.

Takes about 90 seconds. We read every one and reply within a day.

No spam. We'll only email you about your application.

We got it. Talk soon.

Thanks for applying. While you're here, book 30 minutes with JP. He'll walk you through the product, give you your $50 in credits, and answer anything you want.

Pick a time that works for you